Kragujevac is the fourth largest city in Serbia and the administrative centre of the Šumadija District. Kragujevac was the first capital of modern Serbia and the place where the first constitution in the Balkans was proclaimed. Today, the city represents a modern industrial and commercial centre of the country. With its rich cultural heritage, Kragujevac is also recognised as the driver of cultural and educational development in the region of Šumadija and Pomoravlje. It enjoys the status of an education centre housing the University of Kragujevac, one of the region’s largest higher education institutions.

The architecture of Kragujevac displays a fusion of many different styles. Historically, Ottoman (nowadays almost completely gone) and 19th-century Vienna Secession-style architecture have played an important role in the city's landscape. Newer architecture dominates the city's panorama. A blend of Viennese, Balkan, as well as Brutalism, is present, as showcased in the monuments to the Kragujevac massacre. Post-war concrete apartment blocks built during the Socialist Federal Republic of Yugoslavia period are prominent. Today, glass office buildings reflect the ambitious business aspirations of the city.